At first there wasn’t a lot of demand for UV-protective clothing, but I am of the opinion that perseverance is key and to have faith in your product.
We spoke with Jan-Willem van der Sterre of UV-Fashions.
How did UV-Fashions come about?
Van der Sterre: ‘I started in 2011 with selling UV-protective clothing. My relation to the product is due to my father, who unfortunately passed away to the consequences of skin cancer. I noticed how difficult it was to obtain these types of products in the Netherlands and that is why started looking for the most qualitative and trendy UV-protective clothing.’’
How has the organisation developed itself?
“At first there wasn’t a lot of demand for UV-protective clothing, but I am of the opinion that perseverance is key and to have faith in your product. It is a global problem that people do not protect themselves enough against UV-radiation and that the consequences of this exposure are grossly underestimated. A practical solution was needed and I have brought this to the people in the shape of UV-protective clothing.”
“In 2012 I was approached by bol.com and asked to start selling my products on their online platform. Due to the fact that bol.com was a relatively new company, I waited a while to see how bol.com would develop itself over the years. When I noticed that bol.com was showing significant growth, I decided to partner up with them. In the meantime UV-Fashions has developed itself into a wholesale business, in which we sell both B2B as B2C throughout Europe.”
What was the reason to automate?
‘’When we partnered up with bol.com they advised us to use the EffectConnect software.”
What I like about the software of EffectConnect is the Order Import function. This integration makes sure that the orders coming in via bol.com or any other marketplace are immediately imported into my own webshop, without any extra actions necessary.
“I do not need to update my stock anymore or manually process track&trace codes with the orders. I find EffectConnect to be an efficient solution and the contact with the company always runs smoothly and professionally. If there is a problem, although very rare, I am helped right away by the team of EffectConnect.”
The sun is your friend!
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