New marketplaces in 2020

Mirthe Simoen
30 December 2020

It is no secret that 2020 was a special year. Where many physical stores had to close their doors, e-commerce entrepreneurs saw enormous peaks in their online revenue. Entrepreneurs who only sold offline were forced to look for new sales channels. In addition to selling through their own webshop, marketplaces often offered new sales opportunities. And let it be te case that we build integrations with a number of new marketplaces this year, so you can now sell your products there as well.


One of the oldest retail chains in the Netherlands, now active online since 2018.  As a true Dutch brand, V&D built a brand awareness of almost 100%. The company mainly focusses on Dutch men and women from 40 years and older. They aim to fulfil the needs of their target group by a personal approach, a trusted name and an easy shopping experience. Only one partner per product is allowed on the marketplace, to prevent interal competition on the platform. They maintain a closed listing and V&D needs to allow you to the platform as a partner. The products on the platform are aimed at hobbies (drawing, painting, photography, music, dancing and pets), travel, health, home & living, personal care and family (clothing, toys and games). 


Fnac is a large French retail chain and online marketplace that sells electronics, home appliances and books. The company also owns shops in Andorra, Belgium, Tunesia, Switserland, Luxembourg, Morocco, Portugal, Spain and Qatar. Fnac acquired the Darty Group in 2016, which comprises of several marketplaces, amongst others Vanden Borre.  This is a major player in the market with an annual revenue of 3.9 billion Euro and worth paying attention to.


Decathlon is an expert within the sport- and retail sector for over 40 years. They managed to build a trusted brand with a strong reputation, with over 1500 stores in more than 55 countries. The online website from Decathlon Belgium registers over 13 million unique views every month. 

Leen Bakker

Leen Bakker is a well known furniture and interior store with over 170 brick-and-mortar stores in the Netherlands, Belgium and the Caribbean. Leen Bakker has an estimated annual turnover of 500 million Euro and attracts over 4 million unique visitors every month. 

Amazon Sweden

This year, probably everyone noticed the largest marketplace in the world with over 60 million European visitors. Next to the Netherlands, they also launched their marketplace in Sweden. You can find products in almost any category, which makes this platform an intesting option for almost every seller. By using the EffectConnect integration, you can sell on Amazon marketplaces in the Netherlands, germany, Great Britain, France, Italy and Spain. 

Maisons du Monde

Maisons Du Monde is the European leader in selling unique furniture and home deco with affordable prices. They have developed from webshop into a marketplace as per November 2020, so they can offer their customers even more service and a wider product portfolio. Maisons Du Monde welcomes 10 million unique visitors every month and has more than 376 brick-and-mortar stores spread across Europe.


MediaMarkt is a German multinational retail chain selling consumer electronics in over 1000 stores across Europe. For over 40 years, the company is the leading retailer in consumer electronics in Europe. It has over 1000 stores in Belgium, Germany, Greece, Hungary, Italy, the Netherlands, Austria, Poland, Portugal, Russia, Spain, Turkey, Sweden and Switserland. They reach over 21 million customers with a brand awareness of almost 100%. 

Grow your business via marketplaces

Do you also want to grow your business by selling on marketplaces? We take a deep-dive on this booming business in our white paper 'Growing exponentially on marketplaces'. Download it now and use it to your advantage!


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Growing exponentially on marketplaces

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