Tips & tricks

A Linked Product Feed: More Relevant and Efficient Mailing

Did you know that a product feed can be applied in your e-mail marketing campaigns? In this way you can personalise your e-mails in an efficient way while also making them more relevant.

Relevance is key. In 2021 it’s more important than ever to be as relevant as possible for your target audience. It should come as no surprise to anyone that more relevant marketing efforts lead to better results. This is certainly true for your email marketing channel. In practice, however, a lack of know-how and/or time means it doesn’t get the attention it deserves.

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