Many companies use a marketplace integrator, such as EffectConnect or ChannelEngine, to automate and optimise processes.
There are important differences between the two solutions. That is why we compare them and show you when it is best to choose one or the other.
What is ChannelEngine?
ChannelEngine is a marketplace integrator with a clear focus on the international scale. They offer a platform that allows brands and retailers to connect to marketplaces worldwide with a one-size-fits-all solution.
The solution is aimed at A-brands and larger companies that want to sell globally. The setup is largely self-service, giving you control over the configuration. ChannelEngine is growing mainly outside the Netherlands and Belgium, so the focus is on large international customers looking for global marketplace integrations.
If you are an international A-brand that wants to scale up quickly to multiple countries and take care of the technical management yourself, then ChannelEngine is a good choice. ChannelEngine works with customers such as Bugaboo, Brabantia and Staples.
Key features of ChannelEngine
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- Marketplace integrations: Connections to hundreds of international marketplaces such as Amazon, Zalando, Walmart, bol and Mirakl platforms.
- Order management: Centralised processing of orders from all connected marketplaces to your webshop, ERP or WMS.
- Product data management: Mapping of product information per channel via templates, with content enrichment and localisation.
- Repricing & pricing rules: Dynamic pricing strategies per marketplace with minimum and maximum prices.
- Retail media integrations: Support for advertising campaigns on Amazon Sponsored Products and bol Retail Media, among others.
- Dashboarding & monitoring: Real-time insight into performance, errors and stock status per channel.
What is EffectConnect?
EffectConnect is a specialised marketplace integrator that focuses on D2C companies and resellers in Europe. No standard configuration or one-size-fits-all platform, but a combination of powerful software and an experienced team that works with you to create a customised solution.
Whether you work with complex logistics, margin control or multiple warehouses, EffectConnect automates all your processes with precision and helps you implement the most profitable marketplace strategy.
EffectConnect's customers grow their turnover by an average of 40% thanks to the smart use of data to maximise profit margins. For example, PimXL achieved a 63% increase in turnover, while Sierkussen.nl managed to increase its turnover tenfold by automating and optimising its processes.
Key features of EffectConnect
- Marketplace integrations: Connections to over 50 European marketplaces such as Bol, Amazon, and Kaufland for automated supply, stock, and order processing.
- Order management: Centralised processing of all marketplace orders, including returns and fulfilment, directly in your own back office or ERP system.
- Stock management: Real-time updates of your stock across all sales channels and warehouses, including support for multi-stock locations.
- Dynamic repricing: Automatic price adjustments based on competition, margins and rules, aimed at winning the “buy box”.
- Product listing & feed management: Flexible organisation of product information with smart logic and customised attributes per channel.
- Feed management: Optimisation and enrichment of product feeds for thousands of advertising and comparison platforms and for retail customers using custom attributes, product selections and rules.
- Smart data & automation: Advanced automation of processes such as order routing, label processing, and status updates based on smart rules.
- Statistics & analysis: Insight into performance per marketplace, product and period with clear reports and dashboards.
- Retail media dashboard: Centralised management of retail media campaigns on marketplaces such as Bol for maximum visibility.
- Fulfilment manager: Clear management of fulfilment processes, including shipping rules, logistics links and tracking information.
- Customised solutions: Design and integrations that are fully tailored to your processes, systems and growth strategy.
Personal onboarding and support: Guidance from experts in setup, optimisation, and support – tailored to your specific situation.
Who is ChannelEngine best suited for?
ChannelEngine is a good choice if you:
- Are an international A-brand with sales channels all over the world
- Want to do the setup and optimisation yourself
- Have high volumes and the turnover fee outweighs the scale
- Global marketplace integrations are important to you
When is EffectConnect the best choice?
EffectConnect is a smart choice if you:
- Want marketplace configurations to align with your business and processes
- Want to be able to consult with experts who proactively optimise
- Want to spend less time on configurations and exceptions
- Want to get the most out of your pricing strategy and buy box positions
- Are growing in Europe and marketplaces such as Bol, Amazon.co.uk or Kaufland are important to you
‘At EffectConnect, they actively think along with you. Whether it's repricing or order processing, we never feel like we're on our own.’ – Jens van het Hof, assistant manager at Houkema Tools
Curious about how we work with our customers and help them with all aspects of marketplace processes?
EffectConnect vs ChannelEngine: a direct comparison
We have listed the main differences for you. The most important differences are in the approach and the pricing model.
| Categorie |
EffectConnect |
ChannelEngine |
| Target group |
European D2C brands and resellers with complex processes |
International A-brands with global ambitions |
| Pricing |
You pay a fixed monthly fee and only for the features you actually use, starting at €199 per month.
That way, you'll never be faced with any surprises. |
You pay a variable amount each month, based on your turnover on marketplaces. The turnover fee is usually between 0.85% and 2% of your gross sales via marketplaces. |
| Focus markets |
Europe, strong links with Bol, Kaufland, Amazon, Decathlon and more |
Worldwide, including Amazon, Shopee, Zalando, Walmart, Mirakl |
| Support and onboarding |
Personal onboarding and active guidance in your own language |
Knowledge base and ticket system, you are responsible for the setup
|
| Customisation & integrations |
Fully tailored to your product range, logistics and strategy |
Standard configuration per marketplace
|
Marketplace success requires more than integration
Marketplace sales are no longer just about ‘a simple link’. They require smart automation, good margin control and systems that grow with you.
Are you currently using ChannelEngine and want to find out if EffectConnect can help you further? Or are you looking for marketplace automation for the first time? ChannelEngine and EffectConnect are both powerful solutions.
The main difference is that at EffectConnect, we offer customised configurations for a fixed monthly fee. This means you always know where you stand and can rely on us.
On average, EffectConnect customers grew by 40% in 2024, while according to Statistics Netherlands, the benchmark in the United Kingdom was 9%. Want to make a difference together? Schedule your free demo and discover what customisation can do for your marketplace operation.