Reach over 32 million people per month with Kaufland Global Marketplace

Internationaliseren met Kaufland Global Marketplaces? Bereik vanuit één account kopers in Duitsland, Tsjechië en Slowakije!

Cross-border trade is becoming increasingly important and offers new growth opportunities for your business. In 2020, the total revenue from international trade in Europe amounted to €198.5 billion. €115 billion of this amount was generated solely through marketplaces, such as Kaufland. Experts agree that marketplaces have long been the driving force behind online commerce and play a central role in the European international trade market.

As a seller, you have the opportunity to sell on the German Marketplace, which attracts over 32 million visitors per month. Since February of this year, you can also expand your reach to the Slovakian online marketplace, and in a few weeks, we will be launching our marketplace in the Czech Republic as well. All of these marketplaces are managed through the comprehensive solution known as Kaufland Global Marketplace.

Cost-effective growth with Kaufland Global Marketplace

Selling across borders is becoming increasingly crucial for online sellers. When a company expands internationally, its revenue typically increases by an average of 10 to 15%. Marketplaces like Kaufland provide an excellent opportunity to expand cost-effectively, reach new target audiences, and boost sales.

Kaufland Global Marketplace makes it incredibly easy and efficient for sellers to offer their products internationally. With its multi-marketplace technology, all processes are managed through one system, allowing you to handle listings, orders, and product data across all marketplaces via the Seller Portal. The comprehensive seller API interface automates order processing and customer service, enabling you to build a profitable business and gain a potential competitive advantage in the ever-evolving e-commerce market.

Kaufland's marketplaces boast over 5,000 product categories, providing you with an almost unlimited range of products to choose from. Transferring products and prices to the marketplaces is a breeze, whether through CSV files or via an interface to your own webshop.

If you are already selling on, one of the fastest-growing marketplaces in Germany, you can directly connect to other marketplaces and start selling internationally through the Seller Portal. Our automated product data translation feature allows you to easily and freely translate your product information into the required language of each marketplace. Additionally, Kaufland Global Marketplace handles payment processing in local currencies for all marketplaces and provides support for external multichannel marketing.

Seizing growth opportunities in the Czech Republic and Slovakia with Kaufland

In Germany, more than half of all online stores are already represented on marketplaces. However, the market is less developed in Czech Republic and Slovakia. Despite current developments, it is expected that e-commerce will grow by 7.84% in Czech Republic and almost 10% in Slovakia in the coming years. This presents interesting growth opportunities for you to take advantage of. In our presentation, you will learn how to best showcase your products on, so that you can use this knowledge to quickly and easily sell on our new marketplaces in Czech Republic and Slovakia through Kaufland Global Marketplace. Julia will share insights on how to improve your performance on and why Czech Republic and Slovakia are interesting countries for international expansion.


*This blog post was written by Helene Halbekann, Online Editor of B2B Communication at Kaufland. Join Kaufland Global Marketplace at the Marketplace Conference 2023. For more information about the event, visit

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