5 Interesting Platforms for Online Retailers to Advertise on

Olga van Borren
11 September 2020

As e-commerce entrepreneur, you have plenty of ways of increasing the reach of your online business. Think of various social media platforms (depending on your target audience), marketplaces, and other affiliate channels. In this blog we’ll address the 5 most interesting platforms for you to advertise your shopping website on.

Advertising via Google Shopping

Google is a first choice for many people looking for products. It’s a good platform for your e-commerce business to be advertising on because it’s suitable for all product categories. When a consumer searches a product using Google, Google Shopping Ads will be the first thing they see. Thanks to the fact that Google uses strong visuals, your ads will always stand out!

Advantages:

  • Good visibility on Google’s result page
  • Room for quality content
  • Insight into online consumer behaviour
  • Higher likelihood of clicks


Advertising via Beslist.nl

A study by Wunderman Thompson shows that 70% of Dutch people begin their search for a product on a marketplace. Beslist.nl is an interesting party to advertise on, in addition to adding your products to their online marketplace. Beslist is visited by over 4 million potential customers every month and operates in both the Netherlands and Belgium. 

Advantages:

  • You immediately get access to a target audience with a high purchase intent
  • Advertise in specific product categories or with a banner that will be shown throughout beslist.nl
  • Has valuable data thanks to the use of the audience extension

Advertising via Facebook

For over 10 years, Facebook has been one of the most popular social media platforms in the world. What started out as a platform to share your thoughts and activities on, has now become large digital island with plenty of opportunities for businesses. In recent years large companies have increasingly been recognising the potential Facebook offers due to the wealth of data they possess. Based on this data, you can tailor your ads to the type of customers you want to appeal to.

Advantages:

  • Determine which groups see your ads based on filters such as gender, age, interests, and likes
  • Easily and quickly speak to a large audience
  • Various advertising options such as ad banners, Facebook Shopping, and the latest feature Facebook Marketplace


Advertising via Instagram

Instagram is a subsidiary of Facebook and consists of a website and free mobile app to share photos and videos of up to 60 seconds. In addition to the regular timeline, Instagram also lets you use ‘Stories’. Stories is a feature that’s similar to Snapchat, where you can share a photo or short video which will disappear after 24 hours. Because it is shown at the top of the feed, stories are often seen before regular timeline posts. Instagram is particularly popular in the age group 20-45.

Advantages:

  • As with Facebook, you can target your ads based on age, gender, interests, and likes
  • Become more visible by advertising on Stories; thanks to the convenient swipe-up function, visitors will be forwarded to your online shop directly
  • Different advertising options, such as Stories and feed posts


Advertising via Pinterest

Pinterest might not be the first platform that comes to mind when considering ads, but don’t be too quick to dismiss it! Pinterest is a visual search engine that is frequently used for finding ideas like recipes, home and decorating inspiration, and much more. Pinterest is particularly interesting for retailers specialising in home decoration, fashion, and beauty products.

Advantages:

  • Over 734,000 daily Dutch visitors
  • Platform serves as an important source of information for consumers
  • You’ll be right at the start of the funnel in potential customers’ search for products
  • Ideal for the home decoration, fashion, and beauty sectors


Advertising made quick and easy with Feed Manager

Before you can advertise through these platforms, you’ll first have to generate a data feed for the products you want to promote. Doing this yourself can be quite time consuming. On the other hand, if you outsource it, it probably won’t be cheap.

In order to simplify and speed up this process, you can create data feeds in our Feed Manager based on your online shop’s product catalogue, a CSV or XML document. Or we can import it using an API.

Save even more time by using the handy templates we’ve already created for you for the channels discussed above.

Free trial?

Try our Feed Manager completely free and without any obligations. You don’t pay anything until you choose to export the feeds!

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