Compare the top marketplace integrators and discover which marketplace solution best suits your needs, including features and prices.
Selling on multiple marketplaces sounds smart, but it also comes with its own set of challenges. Incorrect stock levels, prices that need to be adjusted manually, or orders coming in from all over the place. Sound familiar? Then it's time for a marketplace integrator.
With the right integrator, you can automate these types of tasks so that your team no longer has to waste time on spreadsheets or manual updates. But which solution is right for your business? We've listed the six best options for you, whether you're an established player or just starting out.
This list has been compiled based on user reviews, features, and e-commerce experience. Let's take a look at which marketplace integrators are worth considering and what they have to offer.
EffectConnect is a Dutch marketplace integrator for brands and retailers who want to scale up via European marketplaces. The solution automates your processes in detail and supports you in implementing a profitable marketplace strategy.
What sets EffectConnect apart from many other solutions on this list is that it is not a one-size-fits-all platform. Instead, you get a solution that is fully tailored to your processes and needs. From multistock and repricing to performance insights and retail media.
Thanks to smart automation and a team of specialists who know exactly how marketplaces work, EffectConnect helps you implement a profitable strategy without any manual hassle.
Target audience: D2C companies with multiple sales channels in Europe that want to optimise their marketplace operations and are looking for a solution that grows with their complexity, scale, and competitive pressure.
Key features:
“If you are seeking a strategic, reliable partner who maintains personal contact with you and offers top-notch service, EffectConnect is the place to go. It is a company you will want to connect with.” - Leander Uijtterlinde, Marketplace Manager at Perfect Plant Deal
Pricing: Pay as you go, where you pay per use with a fixed order fee. More information can be found on the pricing page.
Tradebyte is a SaaS solution aimed at fashion, sports and lifestyle brands that want to become active on premium marketplaces. The platform is part of Zalando and offers access to closed channels such as Zalando, AboutYou and Otto via TB.One.
You manage your product information, stock and orders from a single environment. This makes Tradebyte attractive for brands that handle large volumes or combine B2B and dropshipping models. Because the platform is closely intertwined with Zalando and its affiliates, it may be a less attractive solution for brands that do not sell fashion or lifestyle products.
Target audience: Fashion brands with ambitions on platforms such as Zalando, AboutYou, and Otto.
Key features:
ProductFlow combines two worlds: a PIM system and a marketplace integrator. This gives your e-commerce team control over your product data and sales channels, particularly on Bol. From a single central environment, you can manage items such as titles, descriptions, stock levels and delivery times.
The solution is particularly suitable for sellers who started on Bol and work manually, but are ready to take the next step without immediately setting up a complete tech stack. The interface offers many possibilities, but may take some getting used to if you have no experience with this type of tool.
Target audience: Companies that wish to centrally manage product information and sell on marketplaces.
Key features:
Pricing: Subscription based on number of products and channels, with setup costs depending on complexity.
Channable is known for its intuitive interface and powerful rule system. With Channable, you can easily build product feeds for dozens of marketplaces and advertising platforms. Agencies and marketing teams in particular are fans of its flexibility and the speed with which you can make adjustments.
For complex e-commerce flows, such as returns management or logistics integrations with multiple warehouses, it sometimes falls short. Support is more self-service oriented, which is useful if you like to be in control, but less so if you need guidance.
Target audience: Companies involved in e-commerce, digital marketing and retail that need tools to manage their online presence across multiple platforms.
Key features:
Pricing: Based on monthly subscriptions, with costs depending on the number of products (SKUs), projects and channels you want to manage and the modules you purchase.
ChannelEngine is built for scale. Major retailers and brands use the platform to sell their products worldwide through dozens of marketplaces. Think Bol, Amazon, Zalando, Carrefour and more.
ChannelEngine's strength lies in its technical depth. For example, links to ERP, PIM and logistics systems are available as standard. This makes it a good choice for teams with a mature e-commerce infrastructure. However, it does require some implementation knowledge, so you won't be up and running as quickly as with simpler tools.
Good to keep in mind. Due to ChannelEngine's focus on large companies and a pricing model based on your turnover, prices can easily be higher than other options on this list.
Target audience: International brands with global ambitions.
Key features:
Pricing: You pay a variable amount each month, based on your turnover on marketplaces. The turnover fee is usually between 0.85% and 2% of your gross sales via marketplaces.
E-tailize is a Dutch SaaS platform that supports e-commerce entrepreneurs and brands in centrally managing, automating and optimising their sales activities on online marketplaces and sales channels.
The platform is designed to reduce the complexity of multichannel e-commerce and help businesses grow faster and more efficiently. Don't expect extensive enterprise features, but rather a flexible foundation that is particularly suitable for e-commerce businesses that want to get started quickly with marketplaces.
This makes the platform less suitable if you need in-depth logistics links or complex workflows.
Target audience: Ambitious online shops and brands that want to quickly tap into marketplaces with support from the partner network.
Key features:
E-tailize offers three different modules.
Pricing: Transparent entry-level rates. Price depends on the number of channels and desired support.
Now that you know what solutions are available, you still need to determine which one is best suited to your business. This depends on your team, your setup, and your growth plans. We have listed the most important considerations for you:
Do you work with multiple channels, or do you have ambitions to expand significantly? If so, take a close look at the flexibility of the platform. How many marketplaces are supported, and how easy is it to add new ones?
Not every integrator can handle multistock, dropshipping, returns processing or dynamic repricing, for example. The more complex your operation, the more important it is to choose software that can adapt to it.
Do you use an ERP, WMS or PIM system? If so, check whether the integrator connects properly to it. Native connections save time and minimise errors. No connection available? Then you will often have to rely on customisation or APIs.
Some solutions work with fixed monthly prices, others charge per order or per channel. Consider what best suits your situation, both now and in the future. Also, be aware of any additional costs for onboarding, support, or customisation so that you do not encounter any unexpected surprises.
Do you want to expand to other countries in a year's time? Then it's wise to choose a platform that can grow with you. Think about support for multiple languages, currencies and conditions per marketplace and per region.
Are you able to get started with self-service, or could you still use some help? Even if you think you don't need help, the right support can help you develop a better strategy.
Some tools are designed to provide proactive support and strategic advice. Other solutions focus on offering a platform that works for a broad target group.
If you are still unsure, it is always advisable to select your top three options and request a demo for each of them. Demos are almost always completely free and give you a complete picture of how the software can work for your company.
No time for a demo? We have listed a number of frequently asked questions below so that you can read through all the information again.
A marketplace integrator is a software solution that connects your online shop to multiple online marketplaces. Examples include bol, Amazon, and Kaufland. The integrator automatically synchronises product information, prices, stock, and orders, allowing you to manage everything centrally.
Because marketplace integrations help automate and optimise processes, they offer a number of concrete advantages:
The costs vary per provider and pricing model. Some tools work with a fixed monthly fee, others charge per order or apply a fee based on your turnover on marketplaces. Expect costs between €200 and €700+ per month, depending on your volume and requirements.
A marketplace integrator focuses specifically on linking to marketplaces (including order processing and inventory management). A feed manager is more versatile and focuses primarily on optimising and distributing product feeds for comparison sites, Google Shopping and marketplaces, for example, often without order linking.
In general, integrators are usually more comprehensive for all e-commerce operations on marketplaces. They often also offer a feed manager as a feature.
Good integrators actively keep track of changes in marketplace APIs and adjust their connections accordingly. This means you don't have to do anything yourself. In the event of significant changes, you will usually receive timely notification or support from the integrator, so your sales don't come to a standstill.
By relying on integrators, you also reduce the risk of your brand being affected by an API change. After all, you want to avoid your integration unexpectedly no longer working.
Marketplace sales are no longer just about “a simple link”. It's all about smart automation, customised configurations and a strategy that really suits your offering, margins and growth plans.
At EffectConnect, you don't get a standard solution, but a setup that adapts to your operation. Including personal guidance and a fixed monthly price. In 2024, EffectConnect's customers grew by an average of 40%, while the market average remained stuck at 9%.
Curious to see what that looks like for your business? Schedule a no-obligation demo and discover how we can make your marketplace strategy more profitable, scalable and smarter.
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