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CPC versus CPS: What's the Difference and Which One is Better?

CPC versus CPS: Ontdek het verschil en de voor- en nadelen van deze advertentiemodellen. Welke is beter voor jouw online campagnes? Lees verder!

When it comes to online advertising, two commonly used pricing models are CPC (Cost Per Click) and CPS (Cost Per Sale). Understanding the difference between these two models is essential for businesses to make informed decisions about their advertising strategies. In this article, we'll explain the disparities between CPC and CPS and help you determine which one is better suited for your needs.

CPC (Cost Per Click)

CPC, also known as cost per click, is an advertising model where advertisers pay each time a user clicks on their ad. This means that the advertiser pays only when there is actual interaction with the ad. CPC is especially popular in search engine marketing and display advertising. The main advantage of CPC is that it provides immediate feedback and measurability, because you pay for each click. This allows advertisers to better track and evaluate the effectiveness of their campaigns. It also allows them to optimize based on click rates and better understand return on investment (ROI).

Benefits of CPC:

  • Instant feedback and measurability.
  • Ability to optimize campaigns based on click frequencies.
  • Better understanding of ROI.

Disadvantages of CPC:

  • There is no guarantee that a click will lead to a conversion or sale.
  • High competition can lead to high cost per click.
  • Can be expensive if there are many clicks without conversions.

CPS (Cost Per Sale)

CPS, on the other hand, is a pricing model where advertisers pay a commission or fixed fee for each sale generated through their ads. Unlike CPC, CPS ties the cost directly to the number of sales rather than clicks. This model is commonly used in affiliate marketing programs, where affiliates earn a commission for every sale they refer. CPS is advantageous for businesses because they only pay when a sale is made, ensuring a direct return on investment.

Advantages of CPS:

  • Low risk for advertisers because they pay only on actual sales.
  • Incentive for affiliates to commit to selling products or services.
  • Can be an effective way to attract new customers without upfront costs.

Disadvantages of CPS:

  • Less direct measurability compared to CPC.
  • Dependent on affiliate or publisher performance.
  • Possibly less control over ad positioning and display.

Which One is Better?

Determining which model is better depends on various factors, including your advertising goals, industry, and budget. If your primary objective is to drive traffic and increase brand exposure, CPC might be the preferred choice. It allows you to pay only for the clicks received, regardless of whether they result in a sale.

On the other hand, if your main goal is to generate sales, CPS could be the more effective option. By tying the cost directly to sales, you ensure that your advertising expenses are directly related to revenue generated. This model is especially suitable for e-commerce businesses or affiliate programs.

In some cases, businesses may opt for a hybrid approach, combining CPC and CPS models. This way, they can focus on driving traffic while still rewarding affiliates or partners for sales generated.

Automated selling on

A typical sales channel that works with CPC and CPS is With a CPS campaign, you only incur costs when you receive a paid order. With a CPC campaign on, sends daily visitors through to your site in order to increase your reach and sales. Through EffectConnect you can connect your shop with Beslist. You can then work with both CPC and CPS. Want to know more? Read all about here or ask our experts!

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