Many companies use a marketplace integrator such as Channable or EffectConnect. There are important differences between these two solutions.
We compare both solutions and give you insight into when it is best to choose one or the other.
What is Channable?
Channable was originally developed as a feed management tool and is widely used by agencies to set up product feeds for Google Ads, for example. For several years now, Channable has also offered standard integrations with well-known marketplaces.
Standard connections are available with all well-known marketplaces. The focus is on self-service. Sign up online and you can get started setting up your account to begin marketplace automation.
Is your marketplace operation straightforward, and do you have the time and knowledge to set everything up yourself? Then Channable's one-size-fits-all solution is an excellent choice.
Key features of Channable
- Feed management: Optimisation and enrichment of product feeds for thousands of advertising and comparison platforms using smart rules.
- Marketplace integrations: Simple integrations to marketplaces such as Bol, Amazon and eBay for automated supply, stock management and order processing.
- PPC automation: Automatic generation of advertising campaigns based on product data, including for Google Ads.
- Order connections: Synchronisation of marketplace orders with your webshop or order processing system.
- Analytics & optimisation: Insights per marketplace to monitor performance and improve campaigns in a targeted manner.
- Smart categorisation: Automatic categorisation of products using AI for correct placement on each channel.
- Channacademy: Online learning environment with interactive videos and training courses for independent use of the platform.
What is EffectConnect?
EffectConnect is a specialised marketplace integrator that focuses on D2C companies with multiple sales channels in Europe. Unlike self-service solutions, such as those offered by Channable, EffectConnect provides customised solutions. It combines software with an experienced team that works with you to determine the best configuration.
No standard configuration, but a setup that perfectly matches your product range, logistics and business logic. This allows you to automate your marketplace processes and continue to compete with precision and efficiency, even with a growing product range, without any hassle.
Where Channable once started as a feed manager, EffectConnect now offers a new feed manager that allows you to easily build product feeds for advertising channels such as Google Shopping, Meta and Daisycon, as well as for retail customers or partners. All the smart features you already use for marketplaces, such as custom attributes and selection conditions, are also available for your feeds.
Without additional tools or duplication of work, you can always share up-to-date product data, save costs and maintain control over everything you share externally.
Key features of EffectConnect
- Marketplace integrations: Connections to over 50 European marketplaces such as Bol, Amazon, and Kaufland for automated supply, stock, and order processing.
- Order management: Centralised processing of all marketplace orders, including returns and fulfilment, directly in your own back office or ERP system.
- Stock management: Real-time updates of your stock across all sales channels and warehouses, including support for multi-stock locations.
- Dynamic repricing: Automatic price adjustments based on competition, margins and rules, aimed at winning the “buy box”.
- Product listing & feed management: Flexible organisation of product information with smart logic and customised attributes per channel.
- Feed management: Optimisation and enrichment of product feeds for thousands of advertising and comparison platforms and for retail customers using custom attributes, product selections and rules.
- Smart data & automation: Advanced automation of processes such as order routing, label processing, and status updates based on smart rules.
- Statistics & analysis: Insight into performance per marketplace, product and period with clear reports and dashboards.
- Retail media dashboard: Centralised management of retail media campaigns on marketplaces such as Bol for maximum visibility.
- Fulfilment manager: Clear management of fulfilment processes, including shipping rules, logistics links and tracking information.
- Customised solutions: Design and integrations that are fully tailored to your processes, systems and growth strategy.
- Personal onboarding and support: Guidance from experts in setup, optimisation, and support – tailored to your specific situation.
EffectConnect vs Channable: the main differences
Whereas Channable offers a one-size-fits-all solution that you configure yourself, EffectConnect provides customised marketplace configurations that fit your business and processes. EffectConnect does not serve thousands of customers, unlike Channable. That is also the biggest difference, as it allows EffectConnect to guarantee a personalised approach.
We have summarised the main differences in a clear table:
| Category |
EffectConnect |
Channable |
Approach
|
Customised configuration, set up by experts |
Self-service platform, set up by yourself |
| Automation |
Full automation based on your strategy |
Standard integration, you determine the settings yourself |
| Feed manager |
Fully integrated into the platform. Build feeds with custom attributes, selection criteria, and real-time data. |
Original focus: feed builder for advertising, filtering, grouping, and linking multiple data sources |
| Support & Expertise |
Personal onboarding, guidance, and advice |
Help pages without personal guidance or advice |
| Target group |
D2C companies with multiple sales channels in Europe that
want to optimise their marketplace operations and are looking for a solution that grows with their complexity, scale and competitive pressure. |
Companies involved in e-commerce, digital marketing and retail that need tools to manage their online presence across multiple platforms. |
| Strategy |
Tailor-made strategy that responds to your offering, competitive position and specific market conditions – focused on maximum profitability per channel. |
General approach via a one-size-fits-all platform – widely applicable, but requires your own management for an optimal match with your business operations. |
Who is Channable suitable for?
Channable is a good choice when:
- You have a simple marketplace setup
- You have experience with technical configuration
- You want to get started quickly and independently
- You mainly need a generic connection
Channable is mainly used by agencies and various companies that want to manage their online presence on multiple platforms. Sunweb Group, Lidl, and Delivery Hero are examples of brands that choose Channable.
Who is EffectConnect suitable for?
EffectConnect is a good choice when:
‘We now have more time to do other things, thanks to the automation of various processes. In addition to saving time, our collaboration with EffectConnect since 2019 has led to an impressive 63% increase in turnover for PimXL.’ - Greetje Raaijmakers, E-commerce Manager PimXL
Are marketplaces not a strategic channel for your organisation, but merely a side business? If you sell few products and ship from a warehouse with only one carrier, for example, a simple link will probably suffice.
If your marketplace sales are a side business and not business-critical, a standard solution may be sufficient. However, this is usually not the case, and you are not satisfied with standard results. Neither are we.
Success on marketplaces requires more than just integration
Marketplace sales are rarely straightforward. You have to deal with competition, fluctuating margins, different logistics flows, and KPIs that you cannot achieve with standard tools. Where Channable stops at offering a connection, EffectConnect goes further: from onboarding to scalable strategy.
Or as we say ourselves: you only really get the most out of it if you set it up properly. And we do that together with you. That all sounds great, but it's even better when we let our customers speak for themselves.
“With a lot of integration software, you as the user have to figure out how everything works and solve all the problems yourself. But at EffectConnect, they think along with you. Whether it's repricing, inventory management or order processing, they actively help to make the process as efficient as possible. We never feel like we're on our own. That makes a huge difference.” - Jens van het Hof, Assistant Manager, Houkema Tools
Thanks to EffectConnect's profit calculator, Houkema Tools gained control over margins and completely revised its product range. Real-time insight into profit per product enabled Jens and the team to scale up to over 2,500 orders per month without compromising on overview or efficiency.
Curious about what EffectConnect can do for your marketplace operation?
On average, EffectConnect customers grew their turnover by 40% in 2024, while the national average was 9% (according to research by Statistics Netherlands). Want to change the benchmark together? Schedule your free demo now and we will show you how we can make a difference together.
In a demo, we will look at your situation and show you how your marketplace operation can become smarter, more profitable and more scalable.