5 reasons why a brand should be in charge of their content - Attalos

As the competition for consumers’ attention and loyalty on online marketplaces continues to grow, it is increasingly important for brands to take control of their content. Having a strong presence on marketplaces helps to increase visibility, customer loyalty, and sales. We at Attalos believe that brands should control content on marketplaces, just like they do in physical stores. Here are five reasons why:

Increased visibility

Being in charge of your brands’ content on marketplaces allows for greater visibility for your brand. You control how your products are presented, and create a cohesive look and feel that is unique to your brand. This helps drawing customers in and give them a more positive experience when they shop with you.

 
Better brand representation

When you’re in charge of your own content, you can ensure that the information and images used to represent your brand are accurate and up-to-date. This helps to create a more professional and credible image of your brand, and make it easier for customers to trust your products and services.

 Improved customer loyalty

When customers see that you’re taking the time to create content and manage your presence on marketplaces, they will be more likely to trust your brand, buy the product and return for future purchases. This helps to build customer loyalty and create a more successful business.

 Greater control over your content

By being in charge of your content, you have full control over how your products are presented and marketed on marketplaces. This way, you ensure that the information and images used to represent your brand are appropriate and in line with your brand’s values and message.

 Increased sales and reduce return rates

When customers have access to accurate, up-to-date information about your products and services, they’re more likely to make a purchase. This can help increase sales and improve overall success. Customers tend to return less items if the product content is accurate and up to date. They receive the product they expect and will therefore not returning it.

By taking control of their content, brands can ensure that their products are represented accurately and effectively on marketplaces. This can help increase visibility, customer loyalty, and sales, which can ultimately lead to greater success for businesses.

At Attalos we’ve created the perfect tool to keep track on your brands’ content over all marketplaces. Whether this is bol.com, Amazon or any other, with our dashboarding you see at a glance how your brand is performing. Our dashboards give you, the brand owner, insight into your brand. You can see what is being offered under your brand name, who is offering it, and for how much. Also, the quality of the content is scored and the incoming reviews on your products are easily and clearly displayed. This gives you as owner back control over your brand.