The importance of marketplaces in today's customer journey

It is often said and written: marketplaces are essential in an online strategy. But what does this mean for a brand? And what issues are at stake that make a brand hesitant to add marketplaces to its online strategy?

During Shopping Today we gave a presentation together with bol.com about the importance of marketplaces in the current customer journey. Based on a number of statements, we discussed the importance and challenges of marketplaces for brands with each other and the audience.