The importance of marketplaces in today's customer journey

Why is it a good idea for your brand to include marketplaces in your online strategy? We'll explain it to you using four frequently heard statements!

It is often said and written: marketplaces are essential in an online strategy. But what does this mean for a brand? And what issues are at stake that make a brand hesitant to add marketplaces to its online strategy?

During Shopping Today we gave a presentation together with about the importance of marketplaces in the current customer journey. Based on a number of statements, we discussed the importance and challenges of marketplaces for brands with each other and the audience.

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