Marktinformatie

The importance of marketplaces in today's customer journey

Why is it a good idea for your brand to include marketplaces in your online strategy? We'll explain it to you using four frequently heard statements!

Saskia Thomassen
Nov 23, 2021

It is often said and written: marketplaces are essential in an online strategy. But what does this mean for a brand? And what issues are at stake that make a brand hesitant to add marketplaces to its online strategy?

During Shopping Today we gave a presentation together with bol.com about the importance of marketplaces in the current customer journey. Based on a number of statements, we discussed the importance and challenges of marketplaces for brands with each other and the audience.
Marktinformatie

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