How do you increase your conversion rate on marketplaces such as bol.com and Amazon? Learn in these 5 steps how to improve your conversion by creating quality content.
With selling via platforms such as bol.com and Amazon, you will notice that not every product you sell will be a success. This could have various reasons. One of these reasons, that is often underestimated, is creating quality content for your products.
It sounds quite obvious, but content needs to be ‘on point’ all of the time. As a brand, as a company, you want to stand out between the hundreds, if not thousands of competitors.
This begs the question: What is good content and how can you use this to your advantage?
We will help you get started in this blog.
A part of the productlisting, your content, is the producttitel and description. It is important to have a complete producttitle and description for each product.
A good producttitle and description can be made by:
Pro-tip: You can compare similar products, but each have a different producttitle and description.You can measure the success between the two products. One way to measure the success of a product is with the Zollie tool. With this tool you can analyze products from the bol.com assortment and draw your conclusions based on the producttitles and descriptions.
Images say more than a thousand words is a commonly used phrase. And guess what… this goes for online as well! People are visually oriented creatures and would nowadays rather watch a video than read a book. With quality product images you will stand out in the search results (even if you are not at the top of the page). Preferably you post 5-8 images per product.
A good product image:
Product reviews can be seen as content for your product. This content is not created by yourself, but by your customers and users of the product.
Reviews are very valuable content, because:
We have discussed the content of your product, but did you know that you can create content surrounding the product and your brand? Think for instance of a very own brand site where you will share blogs, videos or e-books about your product.
Imagine this: you have a brand which sells health commodities. You can share content on your own website and social media which illustrates how your customers have become healthier by using your products or by sharing other knowledge which is useful to your customers. In this way you can influence your brand awareness in a positive way.
In the long term, this can result in an increase in sales. So it is important to interest people in your brand and make them connect with your brand and products. Apply this method consistently and after a while you will be able to enjoy the benefits. Don’t expect to see immediate results, this process often takes time.
Another way of creating content surrounding your product ( and eventually stimulate your sales) is the deployment of partners and influencers. You can have bloggers and influencers write reviews about your products. This way you will reach an engaged audience and make them aware of your brand.
By creating quality content, you can increase the profit potential. This can be achieved by minor alterations. Keeping up and optimizing the content surrounding your products and brand is a never-ending process. In short term, a difference can be noted but on the long run you can build a strong brand with quality content.
Some reasons as to why good content can lead to more profit:
The key to success with creating quality content is ‘research’! Investigate all the aspects involved in your products and fine tune your content accordingly. Measure that which works, but also that which does not work.
Would you like to know how product sales function within platforms such as bol.com or Amazon, how you can learn from other retailers and what does and doesn’t work for your future? Take a look at Zollie.nl and start immediately with analysing products!
Save more time for conversion optimisation!
Would you like to follow-up on the tips provided above, but simply don’t have the time to? Choose to automate your sales via marketplaces! Your orders will come in automatically, no more manually filling out Track&Trace codes and continuous synchronised inventory.
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